Week 5

Week 5

Week 5

REFINED CONCEPT

5.1. REFINED CONCEPT

After interviewing potential users about their intent to purchase I have decided to pursue the ‘flower’ concept which combines machine embroidery and reverse applique (fabric cut away from design with other fabric behind). In addition I have decided to add fabric paint to the product giving it even more interest.
It seems that most of my potential users are women. They seem to doubt their partners’ interest in the proposed t-shirt design for men and are more willing to spend money on themselves if they see something they like.
The black lines indicate the areas to be painted. The red lines are the areas that will be cut out and the light and dark green with the red will be embroideried.